Valentine’s Day is just around the corner, and while some people are busy planning romantic dates, others might be looking for a more… creative way to vent their feelings. If you’re still holding a grudge against an ex, a quirky offering from the Bronx Zoo might just be the perfect way to get some closure. For just $15, the zoo is giving people the opportunity to name a Madagascar hissing cockroach after their ex—and the best part? It’s for a good cause!

Name a Roach, Show Your Love (or Disdain)

Continuing its long-standing tradition, the Bronx Zoo has launched its annual “Name-a-Roach” campaign ahead of Valentine’s Day. For $15, you can name one of the world’s largest cockroaches after anyone—whether it’s your ex, a difficult in-law, or anyone you want to send a cheeky message to. After naming the cockroach, the zoo will send your recipient a colorful certificate, notifying them of their “honor.”

If you’re feeling especially playful, the zoo offers an additional $20 upgrade, which includes a virtual meet-and-greet with the cockroach, plus a “special surprise animal guest.” You can even pick up some fun, roach-themed merchandise, including socks and plushies, to make the gift even more unique.

Why a Madagascar Hissing Cockroach?

Now, you might be wondering: Why a cockroach? Well, these creatures aren’t just any regular insects. The Madagascar hissing cockroach, which can grow up to nearly four inches long, is the largest roach species in the world. Its hissing sound and imposing size make it a fitting (and slightly unsettling) tribute for anyone you’ve got a bit of a grudge against.

The Bronx Zoo’s marketing campaign is full of humor, boldly calling the cockroach “the one gift with six legs and an irresistible aura of romance.” It’s a cheeky and lighthearted way to approach Valentine’s Day, adding a touch of humor to what is often a serious holiday. The idea of having a cockroach named after someone is certainly unexpected, making it a memorable and unique gesture. Who wouldn’t find it amusing to get a cockroach named after them? It’s the perfect gift for anyone who appreciates a little playful revenge or quirky fun.

A Heartfelt (or Not So Heartfelt) Gesture

While the idea of naming a cockroach after someone might sound humorous or bizarre to some, there’s also a more heartwarming angle to the campaign. The zoo donates all proceeds to the Wildlife Conservation Society (WCS), an organization dedicated to protecting biodiversity worldwide. So, while you’re giving a hilarious gift to your ex or anyone who’s been a pain in your life, you’re also contributing to a good cause.

This year, the zoo is hoping to surpass last year’s impressive tally of 3,246 named roaches. It’s clear that plenty of people are keen on sending a message to the person they once held dear—or maybe still hold a little bitterness toward.

More Roach Naming Fun Across North America

The Bronx Zoo isn’t the only wildlife organization offering such a quirky Valentine’s Day activity. Last year, the Toronto Zoo Wildlife Conservancy launched its own name-a-roach campaign, and it’s safe to say these oddball ideas are catching on. After all, who can resist a chance to turn a cockroach into a cheeky, memorable gift?

It’s Not Too Late to Participate

If you want to name a cockroach for your ex (or anyone else), orders must be placed by February 8, 2024, in order to receive the gift by Valentine’s Day. Don’t miss out on this opportunity to take part in a unique, slightly mischievous Valentine’s tradition.

A Lesson in Fun, Fundraising, and Feelings

Whether you’re looking to get a little revenge, send a laugh-inducing gift, or simply support wildlife conservation efforts, the Bronx Zoo’s Name-a-Roach program has got you covered. So, why not have a little fun this Valentine’s